Automated Lead Capture
Providing Value and Building Trust
If you’ve read Duct Tape Marketing by John Jantsch then you know John’s definition of marketing is “getting someone who has a need, to know, like and trust you.” If you haven’t read his book, go grab a copy and prepare to learn because it is a fantastic resource. Lead Capture is part of the ‘getting to like and trust you’ stage of building a relationship with a potential customer. Someone has already found your website and now you want to exchange useful information for that prospect’s equally valuable email address.
Setting up an automated system means that this can happen whenever someone lands on your websites twenty four hours a day. Once a potential customer provides their email address, the automated system kicks into action and delivers specific content to that person. Furthermore, it will now automatically follow-up with them on specific relevant topics to further add value and build trust.
If you aren’t using an automated system to capture leads and follow-up with those leads, you are letting potential customers pass through your website without engaging them and are not working to build trust with them once they have left your website. Using an Automated Lead Capture system will help to increase the number of people that join your list and gives you the chance to further build trust with your visitors and develop those leads into customers.
Please contact us to learn more about how we can help your small business with an Automated Lead Capture system.