Why You (and Google) Want a Green Padlock On Your Website

 

The internet has been called the information highway for many years. Recently, Google (aka the Ministry of Highways) has decided to make (what you could call the equivalent of) seat belts mandatory on the information highway, to increase the safety of all who use it. How are they doing that? Well, they are making the green padlock a requirement on websites.

 

 

The green padlock is also technically known as an SSL Certificate. The job of the green padlock is to show website visitors that the information they enter into a website will be securely sent to the owner of that website and not to anyone else. For example, Facebook always has a green padlock. Your online banking will have a green padlock. Any online shopping sites like Amazon will have a green padlock. This will keep the sensitive information being sent between the visitor and the website protected from other people who would like to intercept that information (like a credit card number, password or an email address) during the time it gets sent to the website owner.

 

 

Ok, so your website isn’t a multi-national bank, it isn’t Facebook and you may not even sell anything on your website. So why does Google want every website to have a green padlock now? Google doesn’t want to send people to websites that are insecure, because anyone that visits an insecure site could have their personal information compromised. Of course Google wants to show your site in the results of a search where you are relevant and can help people. In fact, Google has said in the past that having a green padlock gives websites a little boost in their search engine results . Google wants everyone to have a safe experience on the internet. Because of that Google doesn’t want to promote websites in search results that may be dangerous for the visitors (and in turn reflect poorly on Google as a reliable search engine).

 

Google announced that by the end of 2017 they would start showing warnings on websites  (via the Chrome browser) to visitors if the page wasn’t secured with a green padlock. These warnings would be shown if there is anywhere that someone can enter text like a contact form or search form. This can be scary for your visitors and quickly erode trust. Google said that they plan to show this warning to any page that doesn’t have the green padlock in the future (regardless of whether there are any text entry areas).

 

 

So, what can you do to build trust with your website visitors and Google? Get a green padlock (SSL Certificate) installed on your website!  Getting a certificate isn’t terribly difficult, but the easiest place to start is with your website host. Check to see if they offer SSL certificates and if they will install them for you.

 

 

My preferred web host is Flywheel (affiliate link) and they have an easy way to add an SSL cert to your website. In your Flywheel dashboard go to the ‘Add Ons’ tab and activate the SSL Certificate. You’ll need to fill in a few bits of information and then you can activate it. To ensure that visitors can only access the green padlock versions of your pages, head to the ‘Advanced’ tab in your Flywheel dashboard and enable ‘Force HTTPS’. This is an important step because otherwise links that currently exist to your website without the green padlock can still be found by your visitors.

 

 

It will take a few minutes, but then your site will have a green padlock (in most cases). Now a few pages may not have the green padlock, and you will need to do a bit of detective work to see what is still being loaded without the green padlock (i.e. without https). This can be done with Chrome’s web inspector but another way is with a bit of software called ‘SSL Insecure Content Fixer’. Get this installed on your website and make any adjustments to the settings that you need, for example make sure the ‘Content’ button is enabled and then see if the insecure content error is still shown.

 

 

Since the green padlock changes the address of your site from http://mywebsite.com to https://mywebsite.com you need to be sure to add the new https version of your website and a new xml sitemap to Google Search Console or have your website administrator do it for you.

 

 

It’s important to note, that while a green padlock keeps your visitor information protected, it does not mean that your website cannot get hacked. Hacking comes from different types of problems. For more information on how to keep your website secure, please read our article on how to keep your website secure. Our Care Plans are designed to help with all these potential problems!

Have a question about any of this or would you like our help getting an SSL Certificate setup on your website? Be sure to contact us and we’ll help you out.

Rae Haddow

Rae_Haddow_Macbook

The Challenge

Rae Haddow was planning her coaching business launch as she finished her training with Erickson Coaching International. She knew that that she wanted a website to give herself a professional online home, but she didn’t have any content, brand or audience. Working together through the discovery process, we identified her business needs and target audience needs. With this information in hand, we started to work on a solution.

The Solution

As we began the Pre-Production phase of Rae’s website we worked on designing the user experience through a sitemap to lay out the information architecture of the business website based on the goals we identified in the discovery process. From there we worked on a Content First principle that has all of the content prepared for the site to make sure we don’t miss anything and to ensure there is a long lead time on being able to create high-quality content including a unique value proposition, call to action, blog posts, service descriptions, about page copy and a few other goodies. We then built out a working prototype of the website to refine the user experience. Afterwards, we dug into the user interface design and creating a professional feel from having a consistent look. Next we added all the content during our Production phase preparing for taking the site live in our Launch phase. Finally we launched the site providing training and post-launch support as the analytics data started to be collected for future analysis. Taking Rae through our business website building process and post-launch training gave her a clear understanding of what was expected from her at all times during the collaboration. You can read more about our process over here.

From Our Project Partner

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“I would definitely recommend working with Scott and Fairfield Media. I found tremendous value in the structure and input that Scott provided throughout the process, as well as all the support in content creation, learning about the various aspects of marketing online, and of course the final product that makes my heart swell with excitement. Together we were able to create the vision I had in a clear and concise process that had lots of room for exploration, given my neophyte status in working with web design. The website is beyond what I had imagined and I feel very fortunate to have had the opportunity to partner with Scott in the evolution of my new business platform.”

Rae Haddow, Owner at raehaddow.com

Ten Things Your Health & Wellness Business Website Must Do To Reach an Audience, Make a Difference in People’s Lives and Have Systems in Place to Grow a Profitable Business

Introduction

Your goal as a health and wellness provider is to help people (pretty simple right?). Your health and wellness business website’s goal is to let potential clients know that you understand the problems they are facing and you have solutions to those problems (not as simple). Your website is open twenty four hours a day, seven days a week. It needs to put forth your best foot all the time.

In order to help you get the best results from your health and wellness business website I’ve put together this checklist of “Ten Things Your Health & Wellness Business Website Must Do To Reach an Audience, Make a Difference in People’s Lives and Have Systems in Place to Grow a Profitable Business”. Note that there are some affiliate links within this article, these links will give me a small portion of any fee you pay for services or products with no additional cost to you.

 

1) Does your health and wellness business website clearly state your Unique Value Proposition (UVP)?

You only have a few seconds to let your visitors know what your business website is about. It is important you let your audience know you are talking to them, specifically. Why broadcast a generic message, who will that resonate with? Typically, no-one. Grab a copy of ‘Duct Tape Marketing’ by John Jansch. Don’t let the title put you off, this is an excellent resource for small businesses. I regularly have my clients work through a number of the exercises. In the first couple of chapters you will find resources on identifying your ideal client and working on core messaging, including what John calls a ‘talking logo’ which is essentially a unique value proposition (UVP).

Read more at Duct Tape Marketing

 

2) Does your health and wellness business website talk about your Services in the context of what benefits your clients will receive?

Explaining what you do is not nearly as engaging as discussing the benefits that you deliver. Do you talk about the benefits that people will receive from working with you? Do you help visitors compare the before and after states they will experience? Think about how you can and have helped people in the past. How did they feel before you helped them? How did they feel after you helped them? What benefits did they achieve with your help? Learn more about this ‘before/after’ exercise at Digital Marketer’s website. Scroll down a little way into this article to get to ‘Step 1 – Determine Product/Market Fit’.

Read more at Digital Marketer

 

 

3) Does your health and wellness business website have a consistent and professional appearance that ties together in one Brand identity?

Creating a professional appearance on your business website takes some work, but it isn’t as hard as you may think. Really, it comes down to consistency and simplicity. Using two colours, two fonts and one way of writing (or speaking if you use audio or video) makes the website come together in a cohesive presentation. Using a professional WordPress theme from a company like StudioPress is a great starting point. Picking a couple of complimentary colours and fonts is your next move. Don’t forget to have some professional photography done for photos of yourself and check the best free stock photography websites for other the images you’ll need. Now roll them all together with your writing style that stays true to your communication style and you’ve got your brand sorted.

Free Stock Photography

 

StudioPress Themes

 

Adobe Colour Wheel

 

Font Pairing Recommendations

 

An Example of Brand Voice

 

 

4) Does your health and wellness business website have an interesting About page that talks about how you can help your ideal client more than it talks about you?

Your About page is time to let the world know about how great you are right? Well, yes and know. You are great and you will let people know that by building trust and a relationship with them, however you have to start off by letting them know how you can help them out. When visitors are first arriving at your site, they are going to make quick assessments and judgements on whether or not this is a place they want to spend time (just like #1 in this list). Talking about only yourself is not going to keep your visitors engaged unfortunately. Think of the About page as being About how you can help your ideal clients, now About you. Of course you should have a photo of yourself there, how else can we connect with a person on the other side of that computer or phone screen?

Read More at Copyblogger

 

 

5) Does your health and wellness business website have helpful Blog posts that will make a difference in your potential client’s lives?

You want to help people and your blog is the place to start spreading that help through helpful articles and sharing resources. WordPress (you are using WordPress right?) makes it easy to publish blog posts. Writing about the ways people can get make improvements to their health and wellness is great for your potential clients and great for helping people find your website through organic searches (like on Google) in the first place. Writing these types of articles will add more and more specific content to your website that search engines will add to their index of information.

Business Blogging Tips from CopyBlogger

 

WordPress

 

 

6) Does your health and wellness business website have an easy to use Contact page?

You want visitors to take action while they are on your website, you don’t want them wandering off to another website. Having easy to find information on a contact page is a must! Is ‘Contact’ in your main menu? Once on that page, do your visitors know how to contact you? Do you list your email address? Are you using a contact form (like Gravity Forms or Typeform) to let people fill in some information right there on your page? Do you have other ways of contacting you through other well known channels like Facebook? Do you offer a free Facebook group so people can connect with you where they already hang-out (there’s an estimated 2 billion people hanging out every month)?

Gravity Forms

 

TypeForm

 

Neil Patel on Starting a Facebook Group

 

 

7) Does your health and wellness business website let people give you their email in exchange for some valuable information where you can build trust and nurture relationships with those potential clients?

When a website asks you to ‘join our newsletter’ that is a big leap of faith. When you are new to a website, why would you give them your valuable email address when you don’t know what they will start sending you? We have all gotten used to dismissing those little boxes that pop-up asking us to ‘join the newsletter’. You need to give your visitors an interesting reason to let you into their inbox. You need to send them something valuable that will help them with their problem and reach their goals. Email is an important communication tool with your audience. Work on your message that describes what action you want your visitor to take and let them know what benefit they will get. Plug those into Thrive Leads, OptinMonster or Genesis eNews Extended and connect it to your MailChimp or ActiveCampaign account. And start sending those valuable emails! See this blog post for more information.

Genesis eNews Extended

 

Thrive Leads

 

OptinMonster

 

Mailchimp

 

Active Campaign

 

8) Does your health and wellness business website load quickly and securely, giving a pleasant visitor experience?

When you think of all the different websites you have visited over the years, remember the slow ones to load, or ones that seemed a little sketchy? Did you want to stay there? Did you feel like you were in a good place? No, me neither. To start making your visitors feel at home is with a good WordPress webhost to make your site load quickly. Flywheel is an excellent option with an affordable ‘Tiny’ plan and the easiest to use toolset. Flywheel is so easy to use (and I have tried many webhosts) it still blows me away. WPEngine is another great option with prices starting a little higher and the toolset a little less user friendly. Both of these dedicated WordPress hosts will let you setup an SSL certificate. You may not of heard of that before, but an SSL cert is the little green site lock you see in the address bar of your web browser (like Chrome or Safari). In face, Google will start telling visitors that a site isn’t secure if it doesn’t have an SSL cert later this year! That won’t go down well with your business website visitors!

FlyWheel

 

WPEngine

 

Google Page Speed

 

9) Does your health and wellness business website show your great Testimonials from previous clients?

Do you have any social proof on your site that shows people you have worked with and the results you have gotten for them? People are more likely to feel like they can start to trust you when they can see other humans that have come before them. Plus, a website is a technological experience on a computer or phone, it’s not like having a warm conversation with someone. We need to make the experience of visiting your website more personable and welcoming. This also ties back to #2 and how you make people feel. You want to capture that and share it with your prospective clients. Your contact form software in #6 can also create you a great little form for collecting testimonials. Get those testimonials up on your homepage, about, contact just about where-ever you can squeeze them in!

Easy Testimonials for WordPress

 

10) Is your health and wellness business website running Google Analytics or another analytics program so you can track how people are using your site?

Planning out your website structure, content and experience is a lot of work and you’ll feel great when you finish getting your website live. However, if you aren’t reviewing how people are using your site once it goes live, your efforts are going to be lost because you’re flying blind. Making sure your website is doing what it should do and is helping people as you imagined requires tracking and analysing the usage data. Google Analytics is an amazing tool for tracking interactions on your website. This should be your first stop once your site is live (or before if you setup a Coming Soon page on your domain). It should be the first thing you add to your website since it takes time to gather the data and the more data you have, the better you can incrementally improve your website’s experience.  Another tool to look at is Hotjar for some more detailed information about how people are navigating individual pages on your site. While Hotjar is a nice-to-have tool, Google Analytics or a similar tool is a must-have.

Setting Up Google Analytics

 

Monster Insights (Google Analytics) for WordPress

 

Hotjar Analytics

 

 

11) BONUS – Is your health and wellness business website telling your visitors what to do next? 

These are known as a Call To Action. Basically, you want your visitors to take the next step, sign up to get a free something, join your Facebook group, contact you however you can help them best next!Similar to your your UVP (Unique Value Proposition) your CTA (Call to Action) is another fun acronym from creating websites that are focused on converting visitors into business leads. Your website visitors can use a little help and direction on what to do next. This is where your CTA comes in (and you’ll want to have more than one). You should have one for your email list (see #7) and one leading your Contact page that you can use on your Services, About and Testimonial pages.

Kissmetrics Article on Writing CTAs

 

Conclusion

If you are serious about running a successful health and wellness business website, you need to ensure you have these ten (eleven) things in place. If you’d like our help putting any of these into action on your health and wellness business website, then please get in touch!

o get more detailed information download on the free pdf guide below!

 

 

Ten Things Cover Photo

New Health and Wellness Professionals Business Group on Facebook

 

We’re pleased to announce that Fairfield Media is offering a new free private facebook group!

 

This group is meant for health and wellness professionals that want to build their business online so they can reach an audience, make a difference in people’s lives and have systems in place to grow a profitable business.

 

This is a group intended for questions, learning, sharing and growth. We will provide help, answers, videos and other content exclusively to people in this group.

 

If joining a group of your peers to talk business sounds interesting to you, come and check out the group here:

 

https://www.facebook.com/groups/fairfieldmedia/

 

We hope to see you in the group!

Living This Moment

LivingThisMoment_Desktop

The Challenge

Dr. Mark Sherman required a new website for his Living This Moment mindfulness consulting business. Mark needed his website to reflect his professional background and his work with physicians, healthcare professionals, educators and human resources representatives. The website also needed to feature his courses and programs. Mark wanted ways to engage with the mindfulness community by writing articles in a blog, sharing guided meditation mp3 downloads, and sharing other off-site resources like books, videos or other websites. Mark wanted a website will that visually reflects the work that he does in mindfulness by being a calm and open space, inspired by a Zen garden.

The Solution

We worked with Mark to identify all the content and elements that would be needed to bring the site together. We then built an interactive prototype of the site so Mark could see how it would work and what a functional visitors experience was like. We then spent time getting the aesthetics and presentation of the site ready so Mark could see how we would bring the Zen garden concept to life. Prior to launching the site we loaded all of Mark’s content into the site and tested the entire site thoroughly on desktop and mobile devices. Finally, we made the site live to the public and trained Mark on how to manage his site and helped him deliver a launch email to his colleagues announcing his new home on the internet.

From Our Project Partner

dr-mark-sherman

“Scott makes web design easy and straightforward. He is organized and clear about the steps required and the work division. For someone with a lot on my plate in my life, I appreciated how Scott directed me to provide the specific content and initial design preferences, and then continued effortless communication until the website was ready for launch. I would recommend Fairfield Media because of the professionalism, clear communication and concise timeline.”

Dr. Mark Sherman – Owner, LivingThisMoment.ca

How to Make Your Life Easier and More Secure in Three Steps with LastPass

 

 

In this article, you’ll learn how to make your life a whole lot easier and more secure with an online password manager called LastPass.

Humans Are Predictable

You and I are predictable, let’s face it. We’ve used passwords that were short. We’ve also used that same password more than once because it was easy to remember. In fact, we’ve used that same password for years on many different services. It seemed like a good idea at the time because you’ll remember all your passwords, right? Check out this infographic (snippet below) on Entrepreneur.com to see get the picture.

 

From Entrepreneur.com

 

Well, this is a problem because it makes us vulnerable to people that want to get into our online accounts. Think about all the services we use day-to-day that have moved into ‘the cloud’ (they don’t live on our computers but are services hosted on the web and we connect to them when we want to use them). All of our emails, banking, social media, Apple IDs, Paypal, business websites, domain registrars, etc. These are all software as services. People that want to get into our accounts without our permission (hackers), know that we do these things and they rely on our predictability. When they manage to crack your password, they have the keys to your life (if you’ve used that same password everywhere). This puts you and I at serious risk!

 

Three Easy Steps

The good news is that we can protect ourselves in three easy steps.

 

Step 1: Sign-Up

Sign up for an online password manager. I recommend LastPass (over at LastPass.com). It’s an online service where you create a master password then it stores all your encrypted passwords in a private account. Now, this is the time to create yourself a new password that is long, hard to guess and you will remember (experts like Bruce Schneier recommend turning a personal and memorable sentence into a password, for example: Ltime@go-inag~faaa! = Long time ago in a galaxy not far away at all.).

 

Lastpass.com

Step 2: Add

Start adding your passwords to LastPass using the Chrome Extension (other browser extensions listed on LastPass’s website). Just head around the internet and perform your regular browsing. As you log into sites, be sure to add them to your LastPass account. You’ll see a nice summary on your LastPass dashboard. See the LastPass guide here.

 

LastPass Chrome extension on Chrome Web Store.

Step 3: Audit

Let LastPass audit your passwords! Now that LastPass knows your passwords, you can let it suggest where which ones should be strengthened and updated by taking their Security Challenge (the shield icon in their dashboard). Since LastPass is now in charge of remembering and helping you update your passwords, you don’t have to remember a 25 character string that it suggests ~ hooray!

 

 

 

A Few More Tips

The great news is that LastPass is free to use (amazing I know). However, I recommend upgrading to premium for the $12/year (incredible value). This will give you some more online storage and the ability to have a shared family folder. Really, giving these guys $12/year for the service they provide feels we are getting away with something.

 

LastPass also has a great feature where it will let you share passwords with friends/family/co-workers anybody really, all without revealing the actual password to that person you’ve shared it with. Pretty sweet for collaboration!

 

An advanced tip for greater security, is to turn on two-factor authentication (2FA). That means when you use your master password to log into LastPass, you’ll also need to authenticate yourself using an 2FA app (LastPass provides one) connected to your mobile phone. This really makes sure only you can get into the account even in the unlikely event that someone cracked your master password.

 

Don’t forget to install the LastPass app on your phone for your mobile browsing, life is just getting easier and easier!

 

 

Stay Safe

To wrap up, LastPass is easy to use, makes your life easier, won’t cost you much and will increase your password security so you have no excuse to start using it today!

Do NOT follow this link or you will be banned from the site!